Derek Benedict

Soirée Party Cup

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As a sustainable alternative to the Solo party cup, the Soirée cup is responsibly designed with aluminum to be re-used up to five times recycled at the end of its life cycle. The recycling print that wraps around the cup performs in two ways: It adds grip to the cup, and as a user holds it in their hand, they will be aware that they are expected to recycle it.

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On the cup a space is designated for the user to write their name and claim responsibility for the item and how they dispose of it. Text reads “THIS PRODUCT IS INDESTRUCTIBLE __________ WILL RECYCLE IT.” This behavioral tactic challenges the user to commit to the claim to which they have agreed by reaching for the cup.

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